Presskit Lamborghini "Reventon" IAA & Tokyo 2007
In 2007 Automobili Lamborghini unveiled its most extreme production car ever – the 650bhp Lamborghini Reventon.
In preparation for the Reventon´s official launch, Lamborghini commissioned the designers at nowakstudios to design and create an interactive desktop application and exclusive packaging that matched the brands' core attributes, which the Italian car manufacturer calls its DNA: exclusive, sensual, provocative.
To add an additional level of pressure, the interactive desktop application needed to work X-Platform across Windows and Mac OSX.
Lamborghini's Presskit with its exclusive packaging designed by nowakstudios is currently being sold on e-bay at prices around 20 EUR a piece.
Title: Lamborghini Press Kit Reventon
Category: Press Kit
Client: Automobili Lamborghini S.p.A.
Agency: nowakstudios
Date: September 2007
Tasks: concept, interactive design, package design, flash, preprint, print
